I still haven’t been lucky at tracking down a bottle of Coca Cola C2, something I’ve been trying for two months (as I mentioned in a previous post).
Today I received an e-mail from a Coca Cola official in Atlanta who among other things said the beverage is available in his city along with Zero, the crap that seems to have kicked C2 off the East Coast shelves. Here’s an excerpt from the official’s e-mail:
“[C2] is absolutely still available and is performing well. C2 has resonated with the core target — the dual user, those who alternate between sugar and diet drinks.”
I always felt an integral part of that core target and hearing Coca Cola say that makes me even sadder that I can’t consume their corporate goods. Mr. Coke guy said C2 recently added a 2-liter bottle to the packaging mix (I knew that), but also acknowledged the marketing fiasco of the C2 launch last May.
“Volume was initially below projections due to initial pricing issues, but sales have picked up as pricing has been adjusted.”
If anyone spots a bottle or can of C2, please drop me a note.
Technorati tag: Cola